Behind the Vines: Creating Our Signature Wine Collection with Haywire Winery

As featured in:

KelownaNow - Local News for Kelowna and the Okanagan Valley

Wine Business - The Homepage for the Wine Industry

My VanCity - Wine, Dine and Lifestyle in Vancouver and BC Wine Country

Summerland Waterfront Resort Hotel is delighted to announce a public celebration of its exclusive guest perk: specially labeled house wines created in partnership with renowned winemaker Matt Dumayne of Haywire Winery.

This exciting reveal marks a decade of collaboration between the hotel and the winery, bringing a new look to the private label wines—a white, red, and rosé—designed to elevate the guest experience.

Until now, this thoughtful gesture of guests receiving a bottle of BC wine was a well-kept secret, known only to those who book directly through the hotel. Now, to make the newly packaged wines even more available to guests, this summer the hotel launched a special Summer Escape Package, where guests staying for three nights in a lakefront room can receive a free bottle of the special wine and a charcuterie plate!

With a fresh and contemporary redesign by artist Zach Silver of Reflect Design Co., the labels now capture the essence of the Summerland Waterfront Resort Hotel experience. Silver describes the design process as a fun challenge, stating, "Our solution perfectly blends clean and contemporary modern art, with just enough hand-made touch to feel relatable. Great packaging tells an authentic story and builds intrigue for the brand it’s representing—and these house labels do just that."

This collaboration highlights the long-standing partnership with Haywire Winery, which has been a cornerstone of the hotel’s wine offerings. Haywire's wine club members and Certified Localcardholders (a shoulder season offering from the winery for Okanagan locals) continue to enjoy special offers at the Resort, reinforcing the strong bond between the two establishments.

Summerland Waterfront Resort Hotel invites all guests to join in celebrating this milestone and to experience the unique blend of relaxation and luxury that these newly unveiled wines represent.

The Summerland Waterfront Resort, holding the #1 Top Rated (of 159 hotels) on TripAdvisor in the Okanagan, is conveniently located just 15 minutes north of Penticton. This premier beachfront destination boasts 115 condo-style suites, each featuring a full kitchen, dining and living areas, and a cozy fireplace. Most suites also offer balconies with breathtaking views of the lake.

Guests at the resort can fully embrace the Okanagan lifestyle with a range of amenities including two outdoor hot tubs, a spacious outdoor pool with sundeck, boat rentals, barbecue facilities, and a beachfront ideal for relaxing. Additional facilities include a well-equipped fitness room and a variety of daily experience programs during the summer months to enhance your stay.

Summerland Waterfront Resort is situated alongside one of Okanagan Lake’s five natural wetlands, emphasizing its commitment to environmental stewardship. The resort is also proudly committed to Biosphere Tourism certification, aligning with the United Nations' 17 sustainable development goals, such as gender equality, sustainable cities, climate action, and industry innovation.

For more information, please visit the resort homepage or call 1.877.494.8111.

In 2009, Haywire emerged as a virtual wine brand with the first harvest from Switchback Vineyard. Despite practical considerations, the compelling vision of crafting wine won out and the "haywire" plan gained momentum. Today, Haywire has become a recognized name not only across Canada but also in Europe.

With a bold label and modern year-round tasting lounge, visitors to Summerland are invited to unwind and relish personalized service, with lovely views of the lake and vineyards as they savour their favourite Haywire wines.

Haywire boasts a diverse portfolio of wines that exquisitely capture the unique cool climate terroir of the Central Okanagan, all while embracing a "less is more" approach

The winemaking process at Haywire is characterized by state-of-the-art concrete wine vessels, natural yeast, and a delicate touch, resulting in wines that are bright, lively, and textured. These qualities have come to define the signature style of Chief Winemaker Matt Dumayne. If you cannot get to the winery, order at your favourite restaurant or wine shop, or order online athaywirewinery.com

Ready for a deeper dive into our new and exciting wine labels?

Click on the video images below and join our team and Haywire’s head winemaker on YouTube as we share the stories behind each of our distinctive SWR signature wines.